Brochures and Reports

To economize on printing costs (and related costs for envelopes and mailing), brochures and reports should be printed in conventional sizes with vertical design. Recommended sizes are: 4” x 9” and 5 1/2” x 8.1/2” and 7” x 10” and 81/2” x 11”.

All cover designs for brochures, invitations and collateral reports should reflect the following formula for consistency:
• Clear meaningful title or headline at the top (either centered or flush left).
• Proper university or school logo at the bottom (centered or flush left, same as title).
• Photography, artwork, additional information or nothing in the middle section.

Actual Size - 4”x9” or 35/8”x 81/2” Headline - 26/26 Adobe Garamond, beginning 3/8” from left margin; headline rests on imaginary line 3/4” from top margin Subhead One - 16/16 Adobe Garamond Regular or Italic, beginning 3/8” from left margin; subhead rests on imaginary line 5/16” from bottom of headline Subhead Two (if used) - 12/12 Adobe Garamond Regular or Italic, beginning 3/8” from left margin; subhead rests on imaginary line 1/4” from bottom of subhead one Logotype - 3/8” from left margin; rule in logotype rests on imaginary line 3/4” from bottom margin Size of Logotype - 1/2” measured from left to the right side of shield	Actual Size - 51/2” x 81/2” Headline - 30/30 Adobe Garamond, beginning 1/2” from left margin; headline rests on imaginary line 3/4” from top margin Subhead One - 20/20 Adobe Garamond Regular or Italic, beginning 1/2” from left margin; subhead rests on imaginary line 7/16” from bottom of headline Subhead Two (if used) - 14/14 Adobe Garamond Regular or Italic, beginning 1/2” from left margin; subhead rests on imaginary line 5/16” from bottom of subhead one Logotype - 1/2” from left margin; rule in logotype rests on imaginary line 3/4”from bottom margin Size of Logotype - 1/2” measured from left to the right side of shield
Actual Size - 7” x 10” Headline - 34/34 Adobe Garamond, beginning 5/8” from left margin; headline rests on imaginary line 7/8” from top margin Subhead One - 20/20 Adobe Garamond Regular or Italic, beginning 5/8” from left margin; subhead rests on imaginary line 1/2” from bottom of headline Subhead Two (if used) - 16/16 Adobe Garamond Regular or Italic, beginning 5/8” from left margin; subhead rests on imaginary line 3/8” from bottom of subhead one Logotype - 5/8” from left margin; rule in logotype rests on imaginary line 7/8” from bottom margin Size of Logotype - 9/16” measured from left to the right side of shield	Actual Size - 81/2” x 11” Headline - 42/42 Adobe Garamond, beginning 5/8” from left margin; headline rests on imaginary line 1” from top margin Subhead One - 26/26 Adobe Garamond Regular or Italic, beginning 5/8” from left margin; subhead rests on imaginary line 9/16” from bottom of headline Subhead Two (if used) - 18/18 Adobe Garamond Regular or Italic, beginning 5/8” from left margin; subhead rests on imaginary line 7/16” from bottom of subhead one Logotype - 5/8” from left margin; rule in logotype rests on imaginary line 1” from bottom margin Size of Logotype - 9/16” measured from left to the right side of shield

Remember that “less is more” in creating graphic designs that communicate to a targeted audience. One compelling, relevant photo or graphic properly sized has more impact than a collage of small photos.

Newsletters, Posters and Fliers

The graphic design of posters and fliers should follow the formula recommended for brochure covers. Use a large, meaningful title or headline at the top and a proper school or university logo at the bottom – either both centered or both flush left. The middle of the poster or flier should feature relevant artwork and detailed information, such as the date/time/place of an event and/or a contact number or Web site for more information. The university’s recommended typefaces should be used for poster and flier design.

Newsletters should feature the proper school or university logotype at the bottom of the front page, large enough to be clearly visible, and with no “encroaching” copy or artwork. The name of the publication is featured in the masthead; no other graphic symbols or artwork should be incorporated into the name of the publication. For clarity, the audience or purpose of the newsletter should be spelled out as part of the masthead, along with the publication date and/or issue number. For example, “A newsletter for alumni of the UT Dental Branch at Houston, Issue No. 3, Summer 2004.”